To carry on from where I was so rudely interrupted yesterday...
Back at the beginning of time - well, soon after the interwotsit started to become available to every Tom, Dick and Harry - I decided that my company should send me on a course to learn the intricacies of Hypertext Markup Language, commonly referred to as HTML, which is the standard markup language used to create web pages. I'm not too sure just why I felt it would be a good idea for me to know about this, but as I was the boss, there was no difficulty in the company paying for me to attend the course. It was only one day, anyway. I found it extremely interesting and, although I had learned only a very limited amount, the purchase of the Idiot's Guide book padded out my knowledge. Thus it was that I designed web sites for Brighton Lions Club and even the Lions District.
Time passed, and I discovered that there were companies selling stuff on the Internet, companies that were prepared to pay a small introductory commission to people owning other web sites; companies such as Amazon and W H Smith, along with many other names that nobody had (or has now) never heard of. And so I developed an on-line shopping mall.
It never did raise much money. I suppose that is hardly surprising when the rate of commission was perhaps 2.5% and companies would only pay over the commission once it amounted to £50, which would need (if my arithmetic is correct) sales worth £2,000. We did get some money from Amazon, but the rest just died quietly. Another thing against us was that for any commission to be earned, shoppers would have to go through our web site to the retailer's, making it just too fiddly.
But now, I have discovered a different way. All it needs is for people to:
1. Visit www.brightonlions.org.uk/easyfr.html and click on the “Support Us Now” button.
2. Register as a supporter of Brighton Lions Club Charity Trust Fund.
3. Download the donation reminder button. This puts a small program onto your computer so that…
4. …when you visit an online retailer who is part of the scheme, you will be reminded to make the donation.
So, if you are planning to do Christmas shopping on-line through Amazon or Argos or John Lewis - or any of more than 2,700 retailers! - you know what to do.