"I'm getting very waggy tailed at the thought of Christmas! I came to Dogs Trust when my owner could no longer look after me. I'm so grateful to Dogs Trust because they gave me all the medical attention and TLC I needed to get back on my paws. I'm really looking forward to having some festive fun with some new toys and treats! Please help more Christmas wishes come true for dogs like me by buying or selling some of these raffle tickets. Thank you so much.
"Woofs and wags, Olly"
We English (perhaps I should rather say ‘we British', since I assume the Welsh and Scots are just the same) are a strange lot. The previous paragraph is the message printed on the front of a book of raffle tickets by (you've guessed it) Dogs Trust, a national charity providing care for unwanted dogs. When I read those words, I squirmed. I'm not sure whether I find them irritating, patronising or just mildly insulting. On reflection, I don't really find them any of those. Puerile would be a better word. But do the people who wrote that rubbish really think it will fool the great British public? I suppose they must do: either that or they don't care just so long as people buy the tickets, whether because of or despite that message.
1 comment:
Puerile works for me. I think maybe it might be the nature of some marketing folks.
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